Fog Creek

How to do AB Testing using Google Website Optimizer

Every week we do a 10-15 presentation internally where someone from the office gives a quick how-to or instruction on some tech related topic.  Last week Ben Kamens talked about how we do AB Testing for FogBugz and Kiln using Google's Website Optimizer.  I edited it a bit to keep all our secret stuff secret, but I've included it below so you can learn how to do it yourself.